Friday, March 15, 2013
This picture of me was snapped recently at a local mall and it’s for realz! Can you believe it? Me, Leslie Mason, reduced to soliciting social media scores on the street corner. Am I the only person who measures their social success by their Klout score and what in the world is going on???
My Klout score is dropping and I am concerned... not panicked yet but on the verge. After all I worked really hard to get it up to 63 at its peak and three weeks ago it dropped below 59.
Thankfully it recovered but just today when I checked it was back at 59, causing a sinking feeling in my stomach as well as a bit of dizziness. Monitoring my Klout score has been a roller coaster ride for me over the past few months and I can’t figure out what is driving this behavior.
I have carefully maintained all my social networks, judiciously sharing content and engaging with others and trying to spread out my interaction over all the sites that Klout monitors; LinkedIn, Twitter, Facebook, Google+, YouTube, Blogger, Instagram, Foursquare and Wordpress. What am I doing wrong? Recruiters rely on their social media brand. It is an indicator of our success, right? I need to figure out Klout’s secret sauce… is it weighted heavier for sharing original content? Most of the Klout heavyweights are publications or blogs. Maybe I’m on to something!
My company, Intuit, uses a methodology we call Lean StartIN which is a process of rapid experimentation. We are applying it across the enterprise, including Talent Acquisition. For my purposes, I want to test the impact of one blog posting on my Klout score over a period of time to see if this will move the needle… hopefully increasing my score. I will monitor results and report back to you.
If the experiment is a success my Klout score will hit 65 (an all time high) and if it reaches 70 I will share a video of me dancing a jig like Michael Flatly, the Lord of the Dance (I am Irish after all). Or better yet... I'll do the Harlem Shake or celebrate GANGNAM STYLE… in fact I’ll post a poll and let YOU vote to decide which artistic celebration of dance you prefer. This would actually count as another Lean StartIN experiment… look out, I’m on a roll!
For this experiment I will need your help, Dear Reader. My ask of you is to please tweet, retweet, share, post, comment, like, +1 and utilize any other method of social sharing of my article to spread the word. I’m also calling in the Big Guns… feeling a comeback!
Friends and Coworkers:
You know who you are, but like the academy awards I only have limited space to call out names. Forgive me for those that have been omitted.
@StacyZapar friend and social rockstar… I’m happy to ride on your Klout coat tails anytime. ;)
@ghouston @aaroneden @LeanStartIN @JorgenSundberg @StephenMonaco @adriandparker @BillVick @ray_anne @smheadhunter @nmailey @crizzcoxx @scottaxel @fishdogs @philohme @Mike_Anas @SherYoung @LindaBurkard @PHXRecruit @keli_intuit @KMGoodall @mint @Intuit @QuickBooks @turbotax @IntuitInc @IntuitPayroll @IntuitAccts @GoPayment @IntuitCareers
Please… hook a sister up!!!
Shameless Self Promotion (really cry for help):
@Mashable @TechCrunch @twitter @LinkedIn @YouTube @Facebook @hootsuite @Google @instagram @Forbes @HuffingtonPost @GuyKawasaki @scobleizer @dannysullivan and all you other Captains of Klout out there… you have my permission to share and repost my content.
And last but certainly not least:
@StephenAtHome Award winning twitter celebrity superstar that you are… I’d be thrilled just to see @leslie12002 show up in your timeline
Hmmm… wonder if @Klout would use this article in their blog? Stay tuned for part deux… hope to see you on my timeline!
Leslie Mason @leslie12002