Friday, March 15, 2013

Will Work For Klout

This picture of me was snapped recently at a local mall and it’s for realz!  Can you believe it? Me, Leslie Mason, reduced to soliciting social media scores on the street corner. Am I the only person who measures their social success by their Klout score and what in the world is going on???

My Klout score is dropping and I am concerned... not panicked yet but on the verge.  After all I worked really hard to get it up to 63 at its peak and three weeks ago it dropped below 59.  

Thankfully it recovered but just today when I checked it was back at 59, causing a sinking feeling in my stomach as well as a bit of dizziness.  Monitoring my Klout score has been a roller coaster ride for me over the past few months and I can’t figure out what is driving this behavior.  

I have carefully maintained all my social networks, judiciously sharing content and engaging with others and trying to spread out my interaction over all the sites that Klout monitors; LinkedIn, Twitter, Facebook, Google+, YouTube, Blogger, Instagram, Foursquare and Wordpress. What am I doing wrong?  Recruiters rely on their social media brand.  It is an indicator of our success, right?  I need to figure out Klout’s secret sauce… is it weighted heavier for sharing original content?  Most of the Klout heavyweights are publications or blogs.  Maybe I’m on to something!   

My company, Intuit, uses a methodology we call Lean StartIN which is a process of rapid experimentation.  We are applying it across the enterprise, including Talent Acquisition.  For my purposes, I want to test the impact of one blog posting on my Klout score over a period of time to see if this will move the needle… hopefully increasing my score.  I will monitor results and report back to you.  

If the experiment is a success my Klout score will hit 65 (an all time high) and if it reaches 70 I will share a video of me dancing a jig like Michael Flatly, the Lord of the Dance (I am Irish after all).  Or better yet... I'll do the Harlem Shake or celebrate GANGNAM STYLE… in fact I’ll post a poll and let YOU vote to decide which artistic celebration of dance you prefer.  This would actually count as another Lean StartIN experiment… look out, I’m on a roll!

For this experiment I will need your help, Dear Reader.  My ask of you is to please tweet, retweet, share, post, comment, like, +1 and utilize any other method of social sharing of my article to spread the word.  I’m also calling in the Big Guns… feeling a comeback!

Friends and Coworkers:
You know who you are, but like the academy awards I only have limited space to call out names. Forgive me for those that have been omitted.  

@StacyZapar friend and social rockstar… I’m happy to ride on your Klout coat tails anytime. ;)
@ghouston @aaroneden @LeanStartIN @JorgenSundberg @StephenMonaco @adriandparker @BillVick @ray_anne @smheadhunter @nmailey @crizzcoxx @scottaxel @fishdogs @philohme  @Mike_Anas @SherYoung @LindaBurkard @PHXRecruit @keli_intuit @KMGoodall @mint @Intuit @QuickBooks @turbotax @IntuitInc @IntuitPayroll @IntuitAccts @GoPayment @IntuitCareers 
Please… hook a sister up!!!

Shameless Self Promotion (really cry for help):
@Mashable @TechCrunch @twitter @LinkedIn @YouTube @Facebook @hootsuite @Google @instagram @Forbes @HuffingtonPost @GuyKawasaki @scobleizer @dannysullivan and all you other Captains of Klout out there… you have my permission to share and repost my content. 

And last but certainly not least:
@StephenAtHome Award winning twitter celebrity superstar that you are… I’d be thrilled just to see @leslie12002 show up in your timeline

Hmmm… wonder if @Klout would use this article in their blog?  Stay tuned for part deux… hope to see you on my timeline!

Leslie Mason @leslie12002
Find Me on: icon_twittericon_facebookicon_linkedinyoutube_32[1] 

Friday, January 04, 2013

Defining Your Online Brand

Everyone knows what a brand is… most people associate it with a product or a company like Cheetos® or Nike®.  We have been talking about Corporate Brand in the recruiting industry for quite awhile and now Personal Brand has become just as popular.  You hear it on everything from the Wall Street Journal to America’s Next Top Model.  What exactly does Personal Brand mean and do you really need one? 

I teach a workshop on personal branding so I read a lot of articles on this subject.  Today I read an article by Jasmine Sandler about How to Create a Visible and Engaging LinkedIn Profile that also explains personal branding extremely well.  I would like to take it outside of LinkedIn and apply it to your career goals and personal life. 

What is it?  Your Personal Brand is basically what people think about you.  How they see you at work, in real life and more and more importantly these days, online.  Going one step further, what they will say about you to their friends, associates and colleagues. 

Why do you need one?  Even if you don’t think you need one, you have one. It might not be what you would expect.  People are forming opinions about you based on their interactions with you, word of mouth (what they see and hear about you) and how you present yourself.  You need to take control of how people view you and show yourself in the best light.  Good lighting is crucial for a great picture and you are creating a picture of yourself for the world to see.  If you are a job-seeker you need a strong, positive personal brand to attract prospective employers, present who you are and get interviews.  As an employee you need a good brand at work to make the best possible impression, define how you can contribute to the organization and advance your career. 

How do you do it right?  You should start by knowing yourself, your capabilities, and the direction you want to go and then start building your brand.  A key place to start is building a powerful online brand.  This will be the cornerstone of your personal brand.  The article I reference earlier is a great example of building out your LinkedIn profile which is the most important professional social network at this time.  You should also create profiles on Facebook, Twitter, Google+ and maybe even Pinterest to share your perspective and establish credibility.  Show your personality and let people see your thinking, world view and sense of humor.  (Remember to constantly manage and adjust privacy settings to only show professional pictures and interactions.)

Start Building Credibility… when you develop your online profile, make sure people can find you when searching by using key words that are the most relevant and make sure your profile reflects those key words.  Be sure and publish your recommendations and accomplishments. Highlight your successes… share the conferences you are attending, articles you have published and accolades received.  Stay informed… subscribe to publications like Forbes, Bloomberg, Tech Crunch and follow your favorite companies and people. Join groups related to your industry and comment on the articles that interest you or that especially touched or informed you.  Engage in conversations, share your expertise!  Be consistent, select a unified theme for all social media so people will easily recognize you everywhere. 

Become a Subject Matter Expert… decide what you want to be known for and make sure people know you for that.  Share your opinions, educate and inform others.  You can start by creating a blog.  It doesn't have to be super high tech, many sites like Blogger are very easy to use and set up.  Create engaging content about whatever you are passionate about and share your passion with the world.  Finally network and make connections… you never know where that next speaking engagement invitation or job offer will come from. 

Remember the three fundamentals… Be Seen, Be Heard and Be Respected. See you online!