Monday, March 14, 2011

Data Driven Decision Making - YouTube as a Recommendation Engine?

Those of you who have been following my tweets are aware that I have been strongly evangelizing my company's involvement in our push to “data driven decision making”. We are offering our products as online/SaaS offerings as well as mobile applications. With this direction, data becomes more and more a priority and talking point.

From Intuit’s business perspective… one of our greatest assets is in the data we collect through our software and services for small businesses and general consumers. Our goal is to transform our data assets into innovative services to better serve our customers. We are currently in the process of transforming our DaaA strategy... specifically in web analytics. We are focusing our efforts on data driven insights on customer behavior, customer acquisition and lifetime value. Over the course of the next two years we will be building a linked collection of data assets to provide near real-time market intelligence to our internal and external customers.

From our recruiting perspective… how do we use data as a two way experience in our recruiting efforts; for a better candidate experience as well as from a branding and awareness recruiting best practice? Being on the forefront of Social Media recruiting, I am taking this discussion to the cloud and would appreciate your insights as candidates, customers, colleagues and interested parties.

Intuit Careers already has a strong presence on Facebook as demonstrated by the data we receive from fans and downloads of our video chat presentations. We also have a strong LinkedIn presence with our Intuit Careers page, Alumni Community, Data and Insights Community and many other Intuit product pages. We are also seeing more and more candidates following and interacting with Intuit Careers on twitter (follow @intuitcareers and our list of Intuit Recruiters).

Going one step further I am proposing using our YouTube channel as a recommendation engine and am asking you to visit Intuit Careers on YouTube where we have many videos posted about our products, culture and our various business units. Go ahead… surf, browse, view, play, share and most of all comment! We want your opinions/feedback/suggestions here: www.youtube.com/intuitcareers.

Pease give us your honest feedback as your insights will help us shape and improve the way we interact with you through our social media channels. Stay tuned… more to follow!
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